Broker Check

Helping Clients Grow &
Protect Wealth Since 1985


Fees, Products, Resources, All Made Clear

At Potter Financial Group, we believe in total transparency and clarity. You will know how and what we charge for our services. We take a collaborative approach in everything we do, so you will understand any financial or investment recommendation we make for your situation.

We begin every client relationship from a holistic planning perspective first. As credentialed advisors, we have specialized knowledge of the fiduciary standard and work in our clients’ best interests.

Our Fee Structure


We understand each client’s unique circumstances and have built in flexibility to our fee structure because not all clients require the same service from us.

Initial Consultation – No Fee

This is the first time we meet with each other. We tell you about the Potter Financial Group and how we work, and you share with us your objectives, needs and goals and how you believe we can help you achieve them.

One Time Discovery Fee

After our initial consultation, if you would like us to provide an overview of your current financial situation and where you stand in relation to your goals, we will provide you with a written document and meeting to discuss our findings. There is a one-time fee for this service between $750 - $1,500 depending on the amount of work.

What Financial Phase Are You In?

Wealth Builder:  
You are early in your career. You need to begin planning for a myriad of financial goals over a long period of time like buying a home, maybe starting a family, building savings, paying off debt, etc. as well as planning for retirement. You have a lot to think and plan for. You can count on our experience to help you make the right financial decisions for your future. 

Wealth Manager: 
You are either close to retirement or you may already be in retirement. You are concerned about managing your wealth to make sure your savings and investments can provide a lifetime of income for a comfortable retirement.  We have the experience to provide you with a strong retirement distribution plan because living in retirement requires a different strategy.  We can help.

Wealth Transfer:
You’re living in retirement and are interested in preserving your wealth for your family and the charities that are important to you.  You also want to maintain your comfortable retirement.  Let our experience guide you through this very important time of life as you plan your legacy.

How We Are Compensated For Our Services

Clients can choose to pay us in one of two ways

1. Fee for advice only. (See three boxes below)

2. Dedicated investment management with the fee for ongoing advice included. (See triangle below) 

We provide a wide array of client services.
Since everyone’s situation is different, we use a flexible fee schedule that takes into account the services required to keep you on track for your goals. The investment advisory fee rate charged declines as your managed assets grow.

While we believe all clients are entitled to quality professional advice, when we provide Dedicated Investment Management we provide much more in-depth portfolio guidance and investment management solutions including:

• Portfolio development and management
• Asset allocation
• Ongoing monitoring
• Manage risk
• Choosing an appropriate mix of strategies and investment managers


*These are the fees paid to the Potter Financial Group. There will be other account fees such as platform fees, administrative charges, and miscellaneous account fees and charges, which are outlined in the Master Services Agreement or PPS Client Agreement (as applicable) and Commonwealth’s ADV Part 2A Brochure. Depending on the amount invested and the overall strategy determined by you and your advisor, these fees range from 0.01% to 0.25%. Additional charges for third party asset managers are included on their material, which will be provided at the time of service.


When an insurance need arises we can access the major insurance companies to make recommendations based on what is in your best interests. There is no additional fee for this service as any compensation earned is included in the premiums charged by the insurance carriers.